Iconic Australian brand reportedly considering siding with Steve Smith

STEVE Smith lost what was most important to him after the ball tampering scandal — his position in the Australian cricket team — but he wasn’t just hurt on the field.

Sponsors Sanitarium and the Commonwealth Bank cut ties with the ex-Aussie skipper after he admitted to leadership failings in the incident that cost him, David Warner and Cameron Bancroft their baggy greens.

Smith and Warner were banned for a year while Bancroft was suspended for nine months.

But the tide may be turning with a report Vegemite is considering linking up with Smith. According to  The Australian, the company has spoken with the 28-year-old’s management about becoming an ambassador for the iconic brand.

The Australian reports Smith’s manager Warren Craig spoke with Bega Cheese — who bought the Vegemite brand last year from US company Mondelez — about the possibility of starting a partnership with the former captain.

Such a move would represent a significant change in fortunes for Smith, whose image was removed from packages of Sanitarium cereal Weet-Bix in March.

But those brands that distanced themselves from the star batsman may live to regret it after the outrage that followed the cheating scandal in South Africa quickly gave way to empathy.

The cricket world showed its forgiving side and wrapped its arms around Smith after his emotional press conference upon returning to Sydney. Breaking down in tears with his father by his side, Smith won plenty of respect back for fronting up so honestly to the biggest mistake of his career.

He has spent time in America since his suspension was announced but revealed on social media a week ago he was back Down Under and intent on winning over the Australian public.

Pictured with fiancee Dani Willis, Smith said he was humbled by the messages of support he’s received since being cast into the cricket wilderness and said it was “time to get back into it”.

“It’s great to be back home in Australia. I have had some time away to come to terms with everything and now it’s time to get back into it,” Smith wrote.

“The amount of emails and letters I have received has been incredible and I have been extremely humbled by the enormous amount of support you have given me. I now have a lot to do to earn back your trust.

“To my Mum, Dad and Dani you have been my rock through this and I can’t thank you enough. Family is the most important thing in the world and I thank you for your love and support.”

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